Chile Works

Packaging, Illustration, Branding

Programs used: Illustrator, Photoshop, Indesign

Chile Works required creating a comprehensive brand, establishing their identity, and creating packaging for their products. For this project I worked from the beginning stages all the way to the final product that can be seen below.

Brand Overview

Chile Works redefines the art of seasoning by offering a bold and flavorful alternative to conventional spice blends. With our signature combination of organically grown sweet and hot peppers, complemented by locally sourced organic ingredients, we deliver an unmatched burst of flavor and a satisfying heat. By limiting sodium content, our seasonings let you elevate your dishes without compromise, making them versatile across cuisines. Designed for adventurous food lovers and eco-conscious consumers alike, Chile Works embraces sustainability with responsibly sourced, recyclable packaging. For those seeking to ignite their meals with vibrant, guilt-free spice, Chile Works is the perfect companion.

Brand Pillars

1. Bold Flavor Innovation
Chile Works delivers uniquely crafted seasonings that balance heat and flavor, creating unforgettable culinary experiences for adventurous food lovers who crave vibrant, elevated meals.

2. Quality and Craftsmanship
We pride ourselves on using organically grown peppers and locally sourced ingredients, ensuring premium-quality products that enhance dishes with integrity and authenticity.

3. Health-Conscious Spice
Our low-sodium blends provide full-flavored versatility, empowering customers to enjoy more of our seasoning without compromising their health or the natural taste of their meals.

4. Sustainability Commitment
From responsibly sourced organic ingredients to recyclable packaging, Chile Works champions eco-friendly practices to minimize environmental impact while delivering exceptional spice blends.

5. Culinary Adventure
Chile Works inspires a zest for exploration, encouraging food enthusiasts to embrace bold flavors and embark on flavorful journeys that stimulate the senses and enrich their plates.

ZAG Analysis

Who are we?

Chile Works is a bold and innovative seasoning brand that crafts premium, low-sodium spice blends using organically grown peppers and locally sourced ingredients.

What do we do?

We create uniquely flavorful and versatile seasonings that bring a balance of heat and zest to meals, while championing health-conscious and environmentally sustainable practices.

Why does it matter?

Chile Works empowers adventurous food lovers to elevate their meals with full-bodied flavor and responsible choices, redefining the spice category with integrity and a commitment to sustainability.