Mexic-Arte Museum

Branding

Programs Used: Illustrator, Indesign, Photoshop

Mexic-Arte Museum was looking to refresh their image with a new look to their brand so we went over it and created new logo design for the as well as looked into some environmental graphics to help complete their look they were after.

Brand Overview

Mexic-Arte Museum is a beacon of cultural vitality, celebrating the artistic heritage and contemporary expressions of Mexican, Latino, and Latin American communities. With its dynamic exhibitions, thought-provoking programs, and immersive experiences, Mexic-Arte captivates audiences, fostering understanding, appreciation, and dialogue. Our commitment to preserving tradition while embracing innovation ensures a vibrant platform for artists and visitors alike. Rooted in authenticity and driven by inclusivity, Mexic-Arte Museum stands as a cultural nexus, inspiring connection, creativity, and cross-cultural exchange. Join us in exploring the rich tapestry of Mexican and Latino artistry, where every exhibit tells a story and every visit is an enriching journey.

Brand Pillars

Cultural Celebration: We honor the artistic traditions and contemporary expressions of Mexican, Latino, and Latin American cultures, fostering appreciation and understanding through immersive exhibitions and programs.

Community Engagement: We prioritize inclusivity, inviting diverse audiences to participate in meaningful dialogue, educational initiatives, and collaborative projects that amplify voices and inspire connection.

Artistic Excellence: We uphold a standard of excellence in curatorial practices, showcasing both established and emerging artists whose work reflects the breadth and depth of Mexican and Latino artistry.

Cross-Cultural Exchange: We serve as a catalyst for cross-cultural exchange, facilitating connections between local, national, and international communities to promote dialogue, collaboration, and mutual enrichment.

Educational Empowerment: We empower learners of all ages to explore, question, and create through dynamic educational programming that fosters critical thinking, creativity, and a lifelong appreciation for the arts and culture

ZAG Analysis

Who are we?

Mexic Art Museum celebrates the vibrant artistic heritage and contemporary expressions of Mexican, Latino, and Latin American cultures through dynamic exhibitions, immersive experiences, and educational programs.

What do we do?

We differentiate ourselves by serving as a cultural nexus that bridges tradition and innovation, fostering understanding, appreciation, and dialogue among diverse communities through our commitment to authenticity, inclusivity, and artistic excellence.

Why does it matter?

Mexic Art Museum matters because it provides a platform for cultural preservation, exploration, and exchange, enriching lives, fostering connection, and inspiring creativity while championing the importance of diversity, empathy, and cross-cultural understanding in our global society.